Humour, democracy and the successes of anonymous groups

I, like many of you, am extremely unhappy with the direction that our nation and perhaps the world is heading right now, and am frustrated by what feels like far too slowly growing people's movements. People are joining us all of the time, and movements like #occupy and #ukuncut are encouraging, but then they run out of steam and we start to feel helpless again, doomed even.

The uneven distribution of wealth and power is the cause of our greatest political problems in my opinion, and I'm sure it is a widely held view amongst ordinary people. Much of the power inequality is only possible through the lack of participation by the mass of ordinary people. The ruling class have done a great job of isolating the population into ever smaller groups to prevent unity through creating apathy, in a deliberate social engineering process often referred to as atomisation. However within these 'atoms' there are millions of people literally just waiting to connect with social movements and do something good for the world, whether they know it or not. We know this, because we have all been those people.

The advent of social networking has played a tremendous part in unifying and mobilising ordinary people in push backs against ruling class policies and propaganda, but I don't think we are exploiting those tools intelligently or effectively enough.

The volume of ordinary people using sites like Facebook and Twitter is enormous, albeit largely wallowing in the meaningless junk culture of celebrity, consumerism and so forth. This is the human resource that we need to be tapping into more effectively than we are, and we need to start thinking about and coming up with ideas for achieving that.

Grasping the reality of the world we live in is often an unappealing prospect. I recall many a day, getting ready for work, and flipping channels to get away from the 'news' because it seemed so depressing. I now subscribe to many Facebook networks, and find my time line flooded each day with deeply depressing and often horrendous stories and images, as fellow activists try to raise awareness of various issues. Nonetheless, I sign as many petitions as I can, and continue to participate in discussions on these issues, but I can see why so many simply ignore the posts I share from these various groups on my time line.

So the question is how do we engage people, or at least utilise them to reach others within their networks?

One thing I have noticed is that people like sharing amusing images and comments. When we share these things, the source group is generally shown in the time line with the image/comment. So I suspect one mechanism for recruiting people to our groups is to share more amusing images comments to our groups. When others share those items to their own time lines, the groups themselves are also propagated to their Facebook friends via their time line. Anonymous groups have been enormously successful for the simple fact that they propagate lots of humour. Whether this is conscious tactics on the part of anons I don't know, but it sure works. If the image above at all influenced your decision to click and read this article in anyway then you're probably already on board with the point.

This is just one way in which we can do better, and we need to try think about other ways and perhaps learn from movements of the past. I will be glad to hear your ideas, so please, as always comment away.